Open-Mic: Why Customers Don’t Care: A Critical Concept in Strategic Planning

*This is a recorded event. Those who speak "on stage" will be featured in the resulting WorkCookie Podcast and WorkCookie Video Podcast episodes.

Description: Organizations build strategies around what they sell instead of what customers are hiring them to accomplish. This episode discusses the concept of Jobs to Be Done thinking (without jargon), why “services” is not a strategy, how to define the highest-value job your customer hires you to do, and the danger of competing on scope instead of outcomes. Whether you're an I/O professional, a student, or someone interested in the field, this open discussion will explore the latest developments, ideas, and solutions in I/O Psychology. And hopefully, we'll get way off track to break things up a bit! Join us as we engage with experts and the I/O community to shape the future of the field through open dialogue and collaboration.

This is a Free Event. Be sure to…